WATFORD, England, June 16 /PRNewswire/ — Salmon, a specialist in delivering eCommerce solutions today
announces that they have implemented a new eCommerce platform to support the
vision of Scotts & Co., for 50% of turnover to be delivered by the online
channel by 2011 and to maximise opportunities offered by the new online
market.
Recently re-branded Scotts & Co, the company holds nine brands
in their existing portfolio; these include Scotts of Stow, Cucina Direct, The
Original Gift Company, Expert Verdict, Viva!, Presents Direct, Renwoods,
Ancestral Collections and Stow Grange. As a catalogue driven business to the
50 age group the company views its eCommerce strategy as a platform to drive
existing business as well as increase its brand portfolio to expand its reach
and drive revenue growth.
Wendy Derbyshire, Director of eBusiness & IT at Scotts & Co
says: “We didn’t have an infinite budget, and needed nine eCommerce websites
to be developed under tight deadlines, without compromising on the areas we
see as key, namely scalability, rich functionality, business-user control
and, above all the ability to differentiate and deliver a great customer
experience.
“SAFE(TM) and Salmon’s track record in delivering eCommerce
solutions on time and on budget helped us decide they were the right partner
for us. During the project they provided us with the perfect approach, a
combination of software, services and consultancy meeting and exceeding our
expectations.”
The new eCommerce platform and eCommerce websites have been
built using SAFE(TM) (Salmon’s Application Framework for eCommerce), a series
of pre-configured, reusable and customisable eCommerce components which
combine with a mature project delivery methodology. SAFE(TM) allows Salmon to
deliver very sophisticated eCommerce solutions rapidly, significantly
lowering the risks traditionally associated with launching a new eCommerce
capability, or replacing an existing eCommerce platform.
Scotts & Co’s new eCommerce platform ensures maximised site
performance, scalability and adaptability. Each Scotts brand will be able to
deliver a rich, relevant customer experience. Common business services across
brands can be reused at each point of interaction (store, contact centre, web
etc).
Salmon has also ensured that Scotts & Co can use intuitive,
role-based tools to empower better merchandising and increase customer
service across channels. Rich, out-of-the-box capabilities for catalogue and
content management, member management, contracts and entitlements,
negotiations, order management has also been provided.
The technology behind the eCommerce platform is a single
instance of ibm WebSphere Commerce (IBM WC) Enterprise Edition.
Built to benefit from open technology standards, Salmon has
integrated ibm WC with Scotts & Co. back office systems namely Elucid and
Stibo Step, Mercado for optimized search and browse and Coremetrics for
online analytics and marketing. The sites will run on HP hardware running
Linux and ibm DB2.
“Salmon executed the project with integrity and passion and
the speed at which the sites have gone live is incredibly impressive,” says
Derbyshire. “Furthermore, we now have complete control and ownership of our
e-commerce system acquiring faster routes to market and the ability to trial
new brands quickly and cost effectively. We have been extremely happy with
the results to-date and have already seen a 25% uplift on conversion rates.”
Salmon has delivered a range of sophisticated and award
winning eCommerce solutions for Argos, Halfords, Arcadia Group, ICI Dulux and
Homebase.
About SAFE(TM)
SAFE(TM) (The Salmon Application Framework for eCommerce) is a
series of pre-configured, reusable and customisable eCommerce components
which combine with a mature eCommerce project delivery methodology. SAFE(TM)
facilitates the rapid delivery of very sophisticated eCommerce solutions,
significantly lowering the risks inherent in launching a new eCommerce
capability, or replacing an existing eCommerce platform.
In the interests of customer choice and commercial
flexibility, SAFE(TM) can be implemented in three ways. Either as a Software
as a Service (SaaS) solution, as a starter store with rich ‘out-of-the-box’
capabilities or as a framework to support a fully bespoke and extended
eCommerce implementation.
About Scotts & Co
Scotts & Co is the UK’s largest independent multi-title
catalogue specialist.
Scotts incorporates nine separate brands and continues to be a
family of catalogues based in the Cotswolds. The Cotswold-based company
produces the UK’s best-loved mail order catalogue Scotts of Stow which
specialises in products for the kitchen, home and garden. Their
hugely-popular flagship store is situated in the picturesque Cotswold town of
Stow-on-the Wold, and draws thousands of visitors each year from all over the
world.
Whether looking for practical ideas or decorative inspiration,
you’ll find all you need at Scotts of Stow.
From kitchen to dining room, living room to bedroom, and from
patio to garden, they have literally thousands of clever, unusual and
attractive products, most of which you won’t find in the high street and many
of which are totally exclusive to them.
About Salmon
Salmon is a highly innovative regional systems integrator
whose commitment to on-time, on-budget projects is increasingly embraced by
the leading names in retail, insurance and financial services markets. Since
1989, leading brands have been turning to Salmon for its ability to build,
integrate and support business-led systems that add measurable competitive
value to their day-to-day operations - and to their bottom line. Salmon
quickly understand business needs, creates realistic development schedules,
and efficiently delivers solutions to plan; based around an ethos that
marries a depth and breadth of development skills, with a management process
that removes virtually all risk from successful project roll-outs. Customers
include Argos, Ann Summers, Bristol & West, Halfords, ICI Paints and Swiss
Re.
Salmon is headquartered in Watford, Hertfordshire and has
offices in the US, China and Australia. For more details about Salmon visit
http://www.salmon.com
Salmon